How to Make a Product Demo Video
A product demo video shows your product in action — its features, its UI, and the problems it solves. It's one of the most effective types of marketing content for SaaS, apps, and digital products. Here's how to make one, whether you have 5 minutes or 5 hours.
Step 1: Define Your Audience and Goal
Are you showing this to prospects, investors, or new users? Your audience determines the tone, depth, and length. A prospect demo focuses on benefits and outcomes. An investor demo shows traction and vision. A user demo explains workflows and features.
Step 2: Write a Script
Structure your script as: Hook (what problem does your product solve?) → Demo (show the key features) → Proof (results, testimonials, or metrics) → CTA (what should the viewer do next?). Keep it under 60 seconds for social media, up to 3 minutes for sales.
Step 3: Capture Product Visuals
Take screenshots or screen recordings of your product. Focus on the moments that demonstrate value — the dashboard, the key workflow, the output. Clean up any test data and use realistic content that your audience will relate to.
Step 4: Edit and Assemble
Use a video editor to combine your script, visuals, transitions, and music. Add text overlays to highlight key features. Match your brand colors. Export in the right format for your target platform (vertical for TikTok/Reels, landscape for YouTube/website).
The 60-Second Shortcut
Skip steps 2-4 entirely. QuickPromo reads your landing page, writes a promotional script, extracts your product screenshots and branding, and generates a demo video in 60 seconds. Paste your URL, get your video, and share it anywhere.
Frequently Asked Questions
How long should a product demo video be?
30-60 seconds for social media and ads. 1-3 minutes for your website or sales process. Keep it as short as possible while still showing your product's core value.
What tools do I need to make a product demo video?
Traditionally: a screen recorder, a script, and video editing software. With QuickPromo, you just need your landing page URL — everything else is automated.
Should I use music in my demo video?
Yes. Background music adds energy and professionalism. Choose something upbeat but not distracting. QuickPromo includes a curated music library with tracks synced to your video.
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