Video Marketing Resources
Guides, glossary, and best practices for creating promotional videos that convert.
How-To Guides
How to Make a Product Demo Video
A product demo video shows your product in action — its features, its UI, and the problems it solves. It's one of the most effective types of marketing content for SaaS, apps, and digital products. Here's how to make one, whether you have 5 minutes or 5 hours.
Read guideHow to Create Social Media Video Ads
Social media video ads are the highest-performing ad format across platforms. They stop the scroll, communicate value fast, and drive clicks. Here's how to create them — from strategy to execution.
Read guideLanding Page Video Best Practices
Adding video to your landing page can increase conversions by up to 80%. But not all landing page videos are created equal. Here's how to use video effectively to turn visitors into customers.
Read guideGlossary
What Is a Promo Video?
A promo video is a short, attention-grabbing video designed to promote a product, service, or brand. Unlike explainer videos or tutorials, promo videos focus on generating excitement and driving action — think of them as your landing page in video form.
Read moreAI Video Generation
AI video generation uses artificial intelligence to create videos from text, images, URLs, or other inputs — without manual video editing. It's transforming how businesses create marketing content by making video production accessible to anyone.
Read moreURL to Video
URL-to-video is a technology that takes a webpage URL as input and automatically generates a video from its content. Instead of manually creating a video, you paste a link and get a finished video — the AI handles everything from script writing to visual assembly.
Read moreReady to create your first video?
Paste your landing page URL and get a professional promo video in 60 seconds.