Landing Page Video Best Practices
Adding video to your landing page can increase conversions by up to 80%. But not all landing page videos are created equal. Here's how to use video effectively to turn visitors into customers.
Where to Place Your Video
Above the fold is the highest-impact placement — visitors see it immediately. Embed it near your primary CTA so the video reinforces the action you want them to take. For longer pages, consider a second video in the features or social proof section.
What Your Video Should Include
Your landing page video should mirror your page structure: headline/hook, value proposition, feature highlights, social proof, and CTA. Think of it as your landing page in motion — same message, more engaging format. Don't introduce new information that isn't on the page.
Length and Autoplay Considerations
Keep landing page videos under 90 seconds — ideally 30-60 seconds. Autoplay without sound is acceptable if the video has text overlays. Never autoplay with sound. Add a clear play button for users who arrive with the video paused. Include captions for accessibility.
Technical Optimization
Compress your video for fast loading — a slow video hurts conversions more than no video. Use lazy loading below the fold. Host on a CDN. Provide a poster/thumbnail image while the video loads. Test on mobile — most traffic is mobile-first.
Creating Your Landing Page Video
QuickPromo is built specifically for this use case. Paste your landing page URL and get a video that matches your page's content, branding, and messaging. The AI reads your page, writes a script, and assembles a video in 60 seconds — perfectly synced with your landing page.
Frequently Asked Questions
Does adding video to a landing page actually increase conversions?
Studies consistently show 20-80% conversion increases from landing page video, depending on the industry and page design. Video communicates your value proposition faster and more memorably than text alone.
Should my landing page video autoplay?
Autoplay muted with captions is generally effective. Never autoplay with sound. Give users a visible play/pause control. Test both approaches with your audience.
How do I create a video that matches my landing page?
QuickPromo was designed for exactly this. Paste your landing page URL and the AI generates a video using your page's content, visuals, and branding — ensuring perfect alignment between page and video.
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