What Is a Promo Video?
A promo video is a short, attention-grabbing video designed to promote a product, service, or brand. Unlike explainer videos or tutorials, promo videos focus on generating excitement and driving action — think of them as your landing page in video form.
Why Promo Videos Work
Video content gets 2-3x more engagement than static posts on social media. Promo videos combine visuals, motion, copy, and music to communicate your value proposition in seconds. They're effective for product launches, social media ads, email campaigns, and landing pages.
Types of Promo Videos
Product demos showcase features and UI. Launch videos build excitement around new releases. Testimonial videos highlight customer success. Brand videos communicate your mission and values. Social media teasers drive traffic back to your website.
Key Elements of a Great Promo Video
Every effective promo video includes: a hook that grabs attention in the first 3 seconds, a clear value proposition, visual proof of your product, and a strong call-to-action. The best ones are 30-60 seconds long and match your brand's visual identity.
How to Create a Promo Video
Traditional approach: write a script, storyboard scenes, source visuals, edit in software, and export. This takes hours to days. With QuickPromo, you paste your landing page URL and get a finished promo video in 60 seconds — the AI handles the script, visuals, and branding automatically.
Frequently Asked Questions
How long should a promo video be?
30-60 seconds for social media, up to 90 seconds for websites and email campaigns. Shorter is almost always better — aim to communicate your core message in under a minute.
What makes a promo video different from an explainer video?
Promo videos focus on generating excitement and driving action (sign up, buy, download). Explainer videos focus on educating viewers about how something works. Promo = emotion, Explainer = information.
Do I need video editing skills to make a promo video?
Not with QuickPromo. Just paste your landing page URL and the AI generates a professional promo video with your branding, copy, and visuals — no editing required.
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